The other part to this is aside from the occasional paid post, an Instagram account needs content it needs to be stoked regularly to keep the like-fires burning. ![]() But the understanding needs to be that once the duchess is in the pocket of Big Turmeric or being paid to wear $900 T-shirts, she will irrevocably be joining the Kim side of the table. The argument could be made, why shouldn’t she cash in on her connection to a family who were about as warm and welcoming to her as a walk-in freezer? And if that’s what Meghan wants then, fine. These sorts of posts might be interspersed with lots of photos and videos of she and Harry Caring ™ – them comforting the most photogenic underprivileged children or replanting some African delta while holding hands – but nothing will be able to disguise that one of the motivating factors in her Insta return would seem to be moolah. The danger of the Duchess of Sussex suddenly cropping up on Instagram to spruik luxury watches or to be the face of Dior or to promote the health benefits of hemp milk is that it will just look like the blatant money grab that it is. Picture: Suppliedĭo Harry and Meghan really want to trail down this same tack-a-rama, Sussexes-for-sale path? Peter Phillips poses in a cringe-worthy Chinese milk advert. In early 2020, Harry’s cousin Peter Phillips was rightfully lambasted for the cringe-worthy ad he did for a Chinese milk company, playing up his royal ties, the whole thing so tacky it nearly looked like a spoof. There is a world of difference between someone like Kim Kardashian, whose fame, wealth and nearly unthinkable reach is built solely on her (or at least her mother’s) cunning and a woman whose global fame is entirely down to her membership via marriage of an ancient institution entirely founded on the concept of hereditary privilege.īut, the minute that goes live, like a reverse Cinderella scenario, they will be turning themselves back into ordinary pumpkins, no better, no worse than some Bachelor semi-finalist keen to dip their wick into some of that nice teeth-whitening spon-con cashola. The Sussexes currently exist outside of, and above, the celebrity ecosystem they possess an otherness that sets them apart from your garden variety A-lister. Prince Harry and Meghan Markle’s greatest asset is their royal status. Once the Duchess of Sussex opens this particular Pandora’s box, there will be no easy closing it.įor Meghan, and husband Prince Harry, the Duke of Sussex, their greatest – if not their only real- asset is their royal status that he was born into a family who can trace their line of descent back to the ninth century and people like Æthelflæd, Lady of the Mercians, which sounds like something out of a bedtime story.īut that royal status, that royal magic, is an intangible and fragile thing which will be entirely imperilled if they go down the spon-con route. Meghan could lose as much as she stands to gain. Because I’m far from convinced that the debut of is the savvy play here. (Really, the most surprising aspect here is that it has taken so many years post-palace for us to get here.)īut, everyone wait a minute. Right now, the restoration of Meghan to social media seems like nothing but an inevitability, a question of when not if. Never one to be left out, the Daily Mail has reported that she stands to make up to $US1 million ($AUD1.55 million) per paid post, with the sound of cash registers gloriously ringing in the background. This week, Page Six reported that the 42-year-old “has been in talks with a number of brands to work with - and is especially keen to sign with luxe jewellers Cartier” in conjunction with an Instagram reboot. ![]() ![]() Is Meghan Markle on the cusp of making her Instagram comeback? Picture: Instagram
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